Gone are the days of Traditional Marketing where marketing was based on the processes of BD executives and sales managers. The rules of the game have changes and companies are now going digital.
Digital marketing is not only cost-effective but also has a broad reach. A good CRM helps you collect, manage and analyze customer data so that you can understand your strengths and weaknesses and finally provide customer delight
A CRM helps you in many different ways. It makes everything organized and there is less chance for error. Moreover CRM is cost effective and a user-friendly.CRM can improve responsiveness and make the customer experience pleasant and enjoyable.
Here are some reasons why Companies are going for CRM as against Traditional Marketing Tools:
1. It has Automated Operations
A CRM has its own intelligence. It avoids duplication and makes consumer data organized. It also is responsive and improves the customer experience. With the cloud-based technology gaining strength, your CRM can be accessed from anywhere in the world. This makes economic sense and leads to higher more focused productivity and efficiency.
2. CRM makes Marketing Success Measurable
CRM organizes and analyses data and, unlike traditional marketing tools, is measurable. It logs in Customer Feedback, data on repeat customers, brand sentiment and enquires made.
You can see in real time terms through graphs and pie charts in how your campaign is going. A tool which was not possible in the days of traditional marketing.
2 3. CRM helps provide Intuitive Data Analysis
CRM lets you peak into the minds of the customer. You gain access to intelligence on consumer behavior and preferences. Also through predictive analysis you can analyze whether you want to launch a campaign or not based on predictive data. This saves cost and maximizes resourcefulness
3.
4. CRM provides Integrated Solutions
A good CRM accumulates data from customer outreach platforms spread across mobile, social media, real-time chat support, email, telephonic and face to face. This integration of data can be subjected to analysis and budgets and strategies can be devised which will maximize output in all different dimensions.
About Sachin Uppal
Sachin Uppal is an exemplary personality in the field of Marketing and Consumer communication. He comes with 14 years of experience and has contributed to organizations such as Wipro Technologies, National Instruments, Wipro HealthCare and Naseba.
He has mastered the art of marketing and has contributed to these organizations in the fields of Marketing Acquisition, Retention, Product, Analytics and Brand Management.
Currently Sachin Uppal is the Chief Marketing Officer at Games24x7 Pvt. Ltd... Games24x7 is the largest provider of mobile games in India and Sachin’s contribution has gone a long way in making it the same. This company is the only Tiger Global funded profit making company in the B2C area.
No comments:
Post a Comment